Celebrating 10 Years of Culinary Excellence with a Studio Photo Booth Experience
On June 26, 2025, Sushi Roku Newport Beach celebrated a significant milestone—its 10th anniversary—with an unforgettable private event hosted in partnership with NOBLEMAN Magazine. More than 400 guests filled the space for a night of elevated hospitality, fresh sushi, premium drinks, and nonstop energy that turned the restaurant into the place to be in Newport Beach.
A Night of Food, Flavor, and Celebration
Guests were treated to an impressive lineup of culinary experiences. Sushi chefs kept the crowd buzzing with an endless flow of fresh sushi, signature bites, and new menu items created for the anniversary celebration:
• A5 Wagyu Carpaccio
• American Wagyu Chimichurri
• The Y Yakumi Roll
A refreshed cocktail program made its debut that evening, alongside crisp Peroni, Suntory whisky tastings, and premium sake. DJ sets kept the atmosphere vibrant, modern, and electric throughout the night.
The evening also featured a traditional Kagami Biraki ceremony—the symbolic breaking open of a sake barrel with wooden mallets—to signify harmony and good fortune for the decade ahead.
Founders Lee Maen and Philip Cummins greeted guests and shared in the celebration, while Happy Jewelers added a touch of luxury with a curated display of fine watches and jewelry.
It all came together to highlight what makes Sushi Roku a Newport Beach icon: world-class hospitality, impeccable flavors, and effortless style.
Our Photo Booth Experience for the Anniversary
To elevate the guest experience and give the event a polished visual touchpoint, Michelle Mertens, Digital Marketing Manager at Innovative Dining Group, brought in our Studio Photo Booth with prints.
For this milestone celebration, we created a custom-branded photo activation featuring:
• A custom Sushi Roku × NOBLEMAN Magazine step-and-repeat backdrop
• A clean, editorial-style printed photo border
• Studio-grade portrait lighting for polished, flattering images
• Instant prints + digital sharing for guests to take home and post online
• Unlimited sessions so guests could return throughout the night
From the moment doors opened, the booth became a natural anchor point of the event. The lighting, branding, and layout matched the elevated energy of the night, producing share-worthy portraits that guests loved.
Why This Activation Worked
The photo booth became more than a fun add-on—it became a branded experience that supported the event’s energy and marketing goals:
• Consistent brand visibility across every physical and digital photo
• High guest engagement with steady lines all evening
• Shareable, editorial-quality images aligned with Sushi Roku’s polished aesthetic
• Memorable takeaways guests kept and displayed
For a night focused on hospitality, flavor, and community, the studio booth fit seamlessly into the atmosphere.
Celebrating a Decade in Newport Beach
Sushi Roku’s 10th anniversary was a celebration of everything the restaurant is known for—exceptional service, innovative cuisine, and an effortless sense of style. We were honored to support the Innovative Dining Group marketing team and help capture the night with a clean, modern photo booth experience.
Here’s to the next decade of culinary excellence at Sushi Roku Newport Beach.
